The subtle power of small promotional product can easily be underestimated, but in playing field of business marketing, promotional product is one of the driving forces why companies succeed. This is the main reason why many companies invest on promotional products just to make at least a slight edge over their competitors. It may seem a risky investment but the result will definitely yield a good harvest in the long run.
Does it mean that a promotional product as simple as keychain can make a big difference to a company?
Keychain itself (or any other type of promotional products) is not the reason why some companies excel. It is the way it is being used by these companies.
Companies promote their new products. They introduce it in many ways; billboards, newspaper ads, television commercial, etc. And of course, promotional products. While it may seem not as obvious as any other types of advertisements, promotional products play a unique role by getting the company directly at the hands of the potential consumer. Keychain for example is important and is carried everyday by anyone. Once keychain is used as a promotional product where company logo or company product is printed, it becomes a living advertisement.
The company and product will then go where the people take it.
Any other items use as a promotional product will send a message that the company, product, or service do exist.
Meanwhile, promotional product intended as a gift gives creates a long lasting effect on the client, partner, employees, and costumers.
A client who receives from a company a gift for his or her contribution to the business welcomes a vibrant relationship. Also there is a great chance that the relationship will thrive into a much better one. Also, a partner receiving a gift from a company will result to better future deals. The simple gesture of gift giving will be remembered for a long time.
Giving promotional product as a corporate gift to an employee for a job well done also creates a bilateral effect. First, the employee will feel that his or her work is appreciated that will boost his or her drive to achieve more. On the side of the company, better efficiency is achieved. There is a study suggesting that giving corporate gift to employees who have done well in their tasks reduces absenteeism and improve productivity. This only shows that when the employees are appreciated and receive something from the company in exchange for good work, the company will thrive more.
Costumers on the other hand who receive a useful promotional item will remember the company where the item came from.
Regardless of the price and as long as it is useful, with quality, and sends the right message to the intended receiver be it a client, partner, employee, or costumer, promotional product is an effective way improve relationship at the same time, increase the chances that the product or services that the company offers is known.
Giving away promotional product as a corporate gift though is not a 100% assurance that the product or service company offers will be known. The right use of promotional product is also important. It should be in the want that is related to the business or product and will reach the right persons who have the potential to become costumers.
Investing on corporate promotional gift items is investing on relationship between you and people who help you succeed. These include your partner, your client, your employees, your loyal costumers, and everyone who have stood by your products or service for years. And since it is a type of investment, corporate promotional gift item always comes with a price. But sometimes, the return falls short of what you have expected. In other words, the income you gain just offsets the total cost of your corporate promotional gift items. What seems to be wrong here?
Many companies invest on promotional gift items for one reason and one reason alone: to earn more. As mentioned, giving away promotional gifts to partners, clients, and costumers, improves relationship which will in turn, convert to income. This is because the gesture of gift giving is remembered as well as the name of the company and the product and services it offers. Meanwhile, the company that only gets back the amount on money it has investment on corporate promotional gift item is definitely doing it the wrong way.
It may be okay to give a hundred dollar gift to a partner or a client provided that any one of these two is giving the company more than a hundred dollars income. But, if the company is giving away promotional items that cost the same amount to many people who can only give small income to the company, then consider it jumping off the cliff with a big rock tied around the neck. Because, investing too much on corporate promotional gift item even if the return is not that much is a complete corporate suicide.
Simply put, the amount of corporate promotional gift item should be based on the amount of returns expected to each recipient.
This only says that when the company plans to give away promotional gift items to many people, it has to be cheap but relevant. Cheap and relevant in the sense that the item maximizes the budget of the company but still getting the expected amount of return.
So unless you are giving away something to one or two person, better settle for cheap yet effective corporate promotional gift. But then you ask, "Is cheap relative to low-quality?" In a sense, it is. But it does not always have to be the case. There are cheap promotional gift items that are effective in serving the purpose of the company yet possess that high quality that would definitely increase the face value of the product as well as the name of the company. These items may cost as cheap as $5 over the internet and may even cost less if purchase by bulk. To make it more effective, cheap promotional gift items should be useful and related to the type of product or service the company has.
Recap: Cheap corporate promotional gift item should posses the aim of the company to earn more. The gift item may serve with the purpose of saying "thank you", recognizing the client's/partner's/costumer's contribution the success of the company or acting as a marketing strategy. Neither way, cheap corporate promotional gift item should be in high quality, related to the type of product or services the company has, and useful to the once who will receive it.
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