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Making Money with Articles and Banner Advertisements |
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Written by Deb St. George, Publisher, BusinessNewsDirectory.com
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Wednesday, 09 January 2008 |
When you are trying to make money off of the articles on
your website, it is important to effectively promote your site so that
you will attract customers and they can see just what a good, quality
site you have. There are several ways so market and promote your
website, one of them being though banner advertisements.
What Banner Ads Can Do For You
Banner ads can help bring visitors from others sites to your own.
Although monthly fees can be expensive to advertise on high traffic
sites, in the end it may be cheaper and/or a faster way to start seeing
significant revenue from your website efforts, rather than waiting for
SEO techniques to bring your own site to the top of search engine
results. Aside from paying to advertise on someone elses site, there are
also free banner exchanges to choose from. We will look at the pros and
cons of each banner advertising method below.
Free Banner Exchanges
Free banner exchanges are when you and other sites exchange each others
banners. Their banner will go on your site and your banner will go one
their site. Although this option is free, there are two main problems
with it. First, if you want your banner on a significant number of
sites, it will mean cluttering your own site up with these banners. This
could even shot you in the foot if you run an affiliate website because,
instead of clicking on your affiliate links, your visitors may be
clicking on your banner exchange links. Secondly, you have to be really
careful about the types of sites that you exchange banners with. Some
sites like to gather a lot of banners so that they can be a directory or
portal site and not have to have any real content. These banner sites
will do nothing positive for your site and, in the meantime, you will be
bringing them potential traffic.
Paid Banner Ads
As we saw above, paid banner ads cost money, but they will eventually
pay off if you choose the right ones. You need to ensure that the site
produces the amount of traffic that they say and that they have your ad
placed in a way that invites visitors to click without being too pushy.
You also want to choose a site that does not house too many other
banners on the same page as yours or that there are no competitor links
on the same page.
All in all, banner ads can end up being profitable for you site if you
go about it the right way. If you do decide to check out banner
advertisement as a marketing avenue, be sure to keep the above tips in
mind. |
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Last Updated ( Monday, 24 March 2008 )
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